The Anti-aging Business Opportunity

The Market

People around the world are getting older and living longer, creating a demand for products to make them feel healthier and look younger. The desire to retain a younger look and feel isn’t restricted to an older generation. With younger consumers hoping to preserve their youth before the onset of aging, the consumer cluster for anti-aging products expands from middle-aged and older consumers to younger consumers between 26 to 38 years. However, it’s the increasing aging population across the world that is really driving the demand for anti-aging products and services.

The Trend

By 2030, the number of people around the world over the age of 60 is expected to reach more than one billion. As the percentage of senior citizens increases, the demand for anti-aging products and services rises. The trend in aging solutions, like cosmetic surgery, is also changing. People are shifting from difficult reconstructive procedures to delicate, less invasive options. Indeed, the high cost of surgeries and Botox injections is also encouraging people toward professional skin care products. As a result, anti-aging treatments are gaining popularity. In 2012, more than  91 MILLION U.S. consumers tried anti-aging products and procedures to diminish visible signs of aging.

Get ready to look and feel young again - at any age!

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